From SZA’s fiery red curls at the 2025 Super Bowl Halftime Show to Keke Palmer’s stunning copper hair at New York Fashion Week, red has taken over the fashion scene by storm, making its mark on both the red carpets and runway shows.Read More >

February is Black History Month—a time to honor and reflect on the incredible contributions and legacy of African Americans throughout U.S. history. One essential aspect of this celebration is recognizing Black hair—not just as an aesthetic feature, but as a powerful symbol of resilience, empowerment, and cultural identity. For centuries, Black hair has come to represent freedom, pride, and strength, woven deeply into the rich heritage of the African diaspora. At Alipearl, we celebrate this vibrant cultural legacy by recognizing iconic Black hairstyles that have withstood the test of time, empowered generations, and continue to inspire. From the natural curls to protective hairstyles like wigs and braids, each style holds significant meaning in the broader narrative of Black culture. Let's dive into some of the most iconic Black hairstyles that define beauty and empowerment.Read More >

On August 30th, our Alipearl US team turned up the glamor and gave two incredibly lucky customers an unforgettable birthday experience! As part of our monthly tradition, we selected two loyal Alipearl clients who have been frequenting our NYC locations--Manhattan and Brokyn-for the ultimate birthday treat a celebrity-style installation, glam session, ad photoshoot.Read More >